SEO for Finance Industry


The internet revolution has brought about a number of changes to the way though which people interact across the world. a

  • The finance industry has not been spared these ongoing transformations, with more and more people now shunning brick and mortar companies in preference for the conveniences of doing business online.

The internet has revolutionized ways of making and saving money

What is Search Engine Optimization

Search Engine Optimization refers to the implementation of strategies that are designed to attract more organic (as opposed to paid) traffic to a website, by having content that ranks high on search engines.

  • Due to the fact that search engines, such as Google and Yahoo, are always refining their algorithms, Search Engine Optimization is an ever evolving trade that demands a high degree of patience and craft.

Cut throat competition for SEO

Search Engine Optimization is, even under normal circumstances, a very competitive venture.  Across the internet, there is an ongoing quest for SEO dominance by businesses in every spectrum of life.

  • This is, quite understandable, considering the amount of material on one subject or the other that is available on the internet today.
  • As an example, looking up “Search Engine Optimization” on Google brings back over twenty three million results.
  • The brutal reality of internet search results is that the majority of these pages will never be viewed. Only those that manage to break through to the first page have a realistic chance of generating leads.
  • That is hardly surprising, considering that only 25% of internet users go beyond the first page of search results.

Search Engine Optimization and the Financial Sector

Let’s face it; the whole world is looking at how to make money. A simple search of the words “How to make money” returns millions of website, many of which claim to have ten, twenty, forty four, forty nine and even fifty surefire ways of making a few extra dollars.

  • The financial services sector is one of the areas in which people have wholly embraced the internet as a medium for doing business.
  • Each day, millions of searches are made that are related to finance. People across the planet look up information about credit cards, interest rates, mortgages, financing for new business and host of other quests.
  • What this means is that, for the savvy financial services company, there is a countless number of customers out there, who are actively trying to have their needs fulfilled.
  • What is more, the finance industry is high value, which means there is a lot of profit to be made through the implementation of strategies that are designed to elevate the rankings of a website on search engines in order to attract more leads.


The whole world is looking at how to make money

Enhancing brand through digital branding

Today, the first thing that people will do before contacting a financial service company for a service is to look it up online.

  • In fact, most people now judge the credibility of a brand or company based on its online presence.
  • That is particularly the case for those in the finance industry, where trust is one of the main drivers of profits.
  • The majority of people expect the companies in whose hands they are entrusting their hard earned money to have an online presence and will often not bother dealing with those that do not.

Challenges for finance industry startups

For those who are new to the Financial Services sector, trying to get ranked competitively on organic searches against established firms can be rather daunting.

  • The nature of the finance industry is such that a lot of the companies that operate in it offer more than one service.
  • An example would be a transnational bank, such as Barclays and Standard Chartered, offering mortgage lending, retail banking and investment banking, among other services.
  • Any startup in this sector would have to compete, not only in terms of the actual products that are on offer, but also when it comes to SEO ranking.
  • One way of doing it is by using “long tail” keywords; the longer phrases that people use when looking for a specific service.

Which financial services are most sought after online?

  • Arguably, most people who make business related online searches are looking at ways of augmenting their incomes.
  • People also go online to look for advice before making personal finance investment decisions.
  • Other most used finance keywords include; finance, yahoo finance, debt finance, credit debt finance, finance loans and equity finance.

SEO Tips for the Finance Industry

A number of things can be done to optimize a company’s presence on search engines. These include;

  1. Thorough Keyword Research
  2. Link building.
  3. Effective meta descriptions
  4. Relevant, world class content
  5. Optimize your website for mobile

It is clear, therefore, that there are a number of challenges when it comes to the optimization of a finance sector website for search engines. However, for those that take the correct route, there is gold to be made in terms of both leads and conversions.




Top SEO Tips for Financial Companies

top-seo-tips-for-financial-companiesHaving effective Search Engine Optimization (SEO) strategies is crucial to all financial companies, due to the fact that the internet has become a hub for everything finance, and any firm that wishes to survive in this sphere has to be competitively placed.

  • The following steps are designed to increase a financial company’s visibility on search engines;

 Proper Keyword Research

The importance of carrying out proper keyword research should never be underestimated, not only for those in the financial sector, but for everyone who is looking to get more leads using their website or blog.

Which search terms do people use when they look for the services that your business has to offer?

  • Keyword research is the process of coming up with and choosing the proper phrases and words that relate to a business.
  • An example of an appropriate phrase for a company that offers small business loans in Miami, Florida would be “small business loans, Miami.”
  • In this instance, defining the location of a business is of importance, since people are more likely to carry out localized searches for the services that they require.
  • The process of coming up with the keywords that will draw visitors to a website can be simplified using one or more of the numerous keyword search tools that are available on the internet. Examples are Google Adwords, Ubersuggest and Soolve.
  • For those in the finance industry, the use “long tail,” keywords is of particular importance. These are the longer but more specific phases that are used by people who are looking for a particular service.
  • Long tail keywords tend to be used by people who know exactly what they are looking for, which means that the leads that they generate are much more likely to be turned into conversions.

Link Building

Link building is one of the most important aspects of Search Engine Optimization. Both back and internal links help web crawlers categorize the contents of a website, thus boosting its visibility to search engines.

Link building is an essential SEO strategy.

Effective Meta Descriptions

Your website’s meta description is the first thing that people see when they look it up on the web. It is of importance, particular for financial companies, to get it right. A professionally drafted meta description is, in this regard, the first step towards the establishment of trust between your company and potential clients.

Relevant, World-Class Content

The importance of having world class content can never be overemphasized, particularly when it comes to finance companies.

  • Would you trust your money with a company whose website is full of bad grammar and spelling mistakes?
  • The answer is no. At a subconscious level, people judge the credibility of a company based on how it presents itself on its website.
  • Whatever else you might have done to attract leads, these won’t turn into conversions if your website is not professional looking.
  • Quality content lowers your bounce rate and, over time, increases your search engine ranking.
  • Use videos, pictures and testimonials to create professional looking posts. The last bit is or particular importance, due to the fact that people tend to trust more when they know that the company that they are dealing with has already produced results for their peers.

 Produce Content on a Regular Basis

Other than by having good quality content, another way of making sure that your site ranks high on search engines and produces the leads that you are looking for is to produce good quality content on a regular basis. If you have not already done so, add a blog to your company’s website.

  • Producing good quality, regular content gets you indexed more often by search engines.
  • That increases the likelihood of your site getting back-linked by other blogs and websites.
  • You are also likely to touch on a wide variety of content, and, by extension, on a lot more of what people who do online searches for financial service providers are looking for.

 Secure your Website

Perhaps not surprisingly, financial websites are the targets of a wide variety of attacks from people whose aim it is to get unlawfully gain access to information about their users.

  • It is important, therefore, for companies in the finance services sector set up secure protocols that are designed to protect their clients’ data. (Have SSL/TLS encryption).
  • Having TLS/SSL encryption not only increases the trust among visitors to a website, but also helps improve its SEO ranking.
  • Google has algorithms that are designed to boost the visibility of secured websites.

 Optimize your Website for Mobile Devices

This is not only an intuitive step, considering that more and more people are using their mobile devices to access the internet, but optimizing a website for mobile devices also helps boost its SEO ranking.

  • Google, as an example, give priority to websites that are optimized when it come to queries from mobile devices.

 Get a Presence on Social Media

Finance companies are advised to get a presence on social media, since this helps, not only in increasing their visibility, but also by generating search engine friendly back-links each time that a web page is liked by a visitor.

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