Boost SEO Sales through Cold Calling Tips

Boost SEO Sales through Cold Calling Tips

There are more and more technological advancements by the day. Mobile usage is high and there are no indications of such things coming to an end. Businesses may want to get into digital domain and increase their marketing budgets, but on the other hand, consultants as well as agencies are still utilizing more “old-school” techniques.

These techniques are still used, not because they are fun, but simply work. Actually, there is no denying that cold calling works. It generates revenue for businesses of any size: individual consultants, small companies, and large companies.  You can overcome business sales challenges by cold calls.

So if you are looking to drum up business, in order to boost SEO sales through cold calling, here are some useful tips:

Computerize Your Data Collection

You may use a phone book or just Google various businesses and call then right away. However, this is not enough. You need to collect your lead or prospect data before you are set to make those calls.

Many different pieces of software are available to scrape data. These will help you avoid making searches every couple of minutes in order to call the next number. Thus you will save time and increase profit for digital marketing business.

Put the Script Aside and Be Genuine

Regardless of what the sales experts tell you, a script at times does more harm than good.  As a business owner, you ought to be knowledgeable enough about what you do as well as offer.  Therefore, you actually don’t have to read from a sheet of paper in front of you. Reading from a script may really sound unauthentic.

When sales trainers, teachers, experts, etc. advise people to use a script, it actually seems to make sense. In fact, some of them are awesome and practical in real life, not just in theory. However, the truth is that they will never be in a position to help you fine-tune your delivery so as to suit your personality, voice, as well as tone.

Call to Make Sales and Not Appointments

If you prefer to work locally, that is okay. You may call to set up an appointment if you really feel more confident to face the prospect other than speak on phone. However, calling for a sale is more preferable than having to meet the individual.

Some people feel that it is a good idea that when you make a call.  You ought to call to get the prospect interested, and then make an appointment. However, the trouble here is rather simple; that is merely adding another touching point so as to get a sale. It is not a must that sales have to be made during the initial call. In case you want to do cold calling effectively, you should ensure that your focus is on sales – not appointments. Once you get someone interested on the phone, you should avoid the setting up of appointments.

Make Sure You Don’t Lose Leads

You should have an efficient way to allow successful tracking of your leads, keep notes, set reminders about when you should call, and also visualize your relevant information.

Ensure That You Always Follow Up and Nurture Your Leads

All salespersons know that not all leads are actually ready to buy the moment you talk to them for the first time. They usually show interest but then want further information. Once they receive the information, they now come up with questions. After that, they want additional information and so begin researching. It is at this point that many companies lose business due to failure to direct their research.

 Cold calling can be daunting, but it gets clients today. You can call somebody today, plan a meeting tomorrow, and bag a new client the next day.

What is Cold Calling?


Cold calling can be described as making the first telephone call to a prospective customer, in a bid to sell goods or services. These days it can be referred to as calling at commercial premises or households in person. Cold calling is also termed as canvassing, telephone canvassing, telephone prospecting and ‘’door knocking” in the case of door-to-door selling to consumers.

Actually, cold calling is a daunting task owing to the various responses from prospects that range from simple anxieties to verbal abuse. However, it remains one of the most effective methods of sales lead generation and as such, it is not going anywhere anytime soon.

Basically, cold calling is the art of approaching a person in a professional, open and meaningful way, with a reasonable proposition. As a matter of fact, all great businesspersons have this ability, or else they could not have succeeded.

Salespersons must find prospects somewhere, and cold calling provides a handy method especially for those who don’t have connections or cannot afford other types of marketing. To succeed in cold calling, one has to develop thick skin since frequent rejections discourage a good number of those who try the technique.

Cold calling facilitates success, mainly because it focuses strongly on creativeness and action.  It is one of the best strategies that can be used for sales lead generation. It differs from other advertising techniques in that it puts you into direct contact with customers. With strategic cold call solutions, your business can go places.

The Benefits of Cold Calling

Cold calling offers four major benefits that are listed below:

Lead Generation – Cold calling is an amazing tool for lead generation. Those businesses that rely on inbound calls alone for their leads might realize that they are not sufficient to meet their goals.  You can’t always wait for business to come to you; sometimes you have to go out and get it for yourself.

Marketplace Education – Cold calling helps one to get a feel of what is going in the market. You can get important information on the present market place and also open up potential sales leads. Also, you can easily discern the reason why business is not coming to you by itself.  Cold calling helps you to know what people really need as they will let you know what they want. This way, you can get an insight into potential market trends plus the needs of your client base.

Business Visibility – With cold calling, you actually throw your business’ name into the public domain, and this tends to raise awareness of your presence and the goods or services you provide.  Perhaps one of the reasons why you are not receiving numerous inbound calls as you would wish is the simple fact that no one is aware of your existence.

Research – Research is crucial before any marketing campaign can be undertaken. It is necessary to know the names of the stock controllers, purchasing managers and top decision makers in businesses that you intend to call. Even though cold calling may not be popular with the people you will be calling, but by making those calls, you raise awareness, promote your business, and in due course improve your lead generation figures.

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