The internet revolution has brought about a number of changes to the way though which people interact across the world. a

  • The finance industry has not been spared these ongoing transformations, with more and more people now shunning brick and mortar companies in preference for the conveniences of doing business online.

The internet has revolutionized ways of making and saving money

What is Search Engine Optimization

Search Engine Optimization refers to the implementation of strategies that are designed to attract more organic (as opposed to paid) traffic to a website, by having content that ranks high on search engines.

  • Due to the fact that search engines, such as Google and Yahoo, are always refining their algorithms, Search Engine Optimization is an ever evolving trade that demands a high degree of patience and craft.

Cut throat competition for SEO

Search Engine Optimization is, even under normal circumstances, a very competitive venture.  Across the internet, there is an ongoing quest for SEO dominance by businesses in every spectrum of life.

  • This is, quite understandable, considering the amount of material on one subject or the other that is available on the internet today.
  • As an example, looking up “Search Engine Optimization” on Google brings back over twenty three million results.
  • The brutal reality of internet search results is that the majority of these pages will never be viewed. Only those that manage to break through to the first page have a realistic chance of generating leads.
  • That is hardly surprising, considering that only 25% of internet users go beyond the first page of search results.

Search Engine Optimization and the Financial Sector

Let’s face it; the whole world is looking at how to make money. A simple search of the words “How to make money” returns millions of website, many of which claim to have ten, twenty, forty four, forty nine and even fifty surefire ways of making a few extra dollars.

  • The financial services sector is one of the areas in which people have wholly embraced the internet as a medium for doing business.
  • Each day, millions of searches are made that are related to finance. People across the planet look up information about credit cards, interest rates, mortgages, financing for new business and host of other quests.
  • What this means is that, for the savvy financial services company, there is a countless number of customers out there, who are actively trying to have their needs fulfilled.
  • What is more, the finance industry is high value, which means there is a lot of profit to be made through the implementation of strategies that are designed to elevate the rankings of a website on search engines in order to attract more leads.


The whole world is looking at how to make money

Enhancing brand through digital branding

Today, the first thing that people will do before contacting a financial service company for a service is to look it up online.

  • In fact, most people now judge the credibility of a brand or company based on its online presence.
  • That is particularly the case for those in the finance industry, where trust is one of the main drivers of profits.
  • The majority of people expect the companies in whose hands they are entrusting their hard earned money to have an online presence and will often not bother dealing with those that do not.

Challenges for finance industry startups

For those who are new to the Financial Services sector, trying to get ranked competitively on organic searches against established firms can be rather daunting.

  • The nature of the finance industry is such that a lot of the companies that operate in it offer more than one service.
  • An example would be a transnational bank, such as Barclays and Standard Chartered, offering mortgage lending, retail banking and investment banking, among other services.
  • Any startup in this sector would have to compete, not only in terms of the actual products that are on offer, but also when it comes to SEO ranking.
  • One way of doing it is by using “long tail” keywords; the longer phrases that people use when looking for a specific service.

Which financial services are most sought after online?

  • Arguably, most people who make business related online searches are looking at ways of augmenting their incomes.
  • People also go online to look for advice before making personal finance investment decisions.
  • Other most used finance keywords include; finance, yahoo finance, debt finance, credit debt finance, finance loans and equity finance.

SEO Tips for the Finance Industry

A number of things can be done to optimize a company’s presence on search engines. These include;

  1. Thorough Keyword Research
  2. Link building.
  3. Effective meta descriptions
  4. Relevant, world class content
  5. Optimize your website for mobile

It is clear, therefore, that there are a number of challenges when it comes to the optimization of a finance sector website for search engines. However, for those that take the correct route, there is gold to be made in terms of both leads and conversions.




top-seo-tips-for-financial-companiesHaving effective Search Engine Optimization (SEO) strategies is crucial to all financial companies, due to the fact that the internet has become a hub for everything finance, and any firm that wishes to survive in this sphere has to be competitively placed.

  • The following steps are designed to increase a financial company’s visibility on search engines;

 Proper Keyword Research

The importance of carrying out proper keyword research should never be underestimated, not only for those in the financial sector, but for everyone who is looking to get more leads using their website or blog.

Which search terms do people use when they look for the services that your business has to offer?

  • Keyword research is the process of coming up with and choosing the proper phrases and words that relate to a business.
  • An example of an appropriate phrase for a company that offers small business loans in Miami, Florida would be “small business loans, Miami.”
  • In this instance, defining the location of a business is of importance, since people are more likely to carry out localized searches for the services that they require.
  • The process of coming up with the keywords that will draw visitors to a website can be simplified using one or more of the numerous keyword search tools that are available on the internet. Examples are Google Adwords, Ubersuggest and Soolve.
  • For those in the finance industry, the use “long tail,” keywords is of particular importance. These are the longer but more specific phases that are used by people who are looking for a particular service.
  • Long tail keywords tend to be used by people who know exactly what they are looking for, which means that the leads that they generate are much more likely to be turned into conversions.

Link Building

Link building is one of the most important aspects of Search Engine Optimization. Both back and internal links help web crawlers categorize the contents of a website, thus boosting its visibility to search engines.

Link building is an essential SEO strategy.

Effective Meta Descriptions

Your website’s meta description is the first thing that people see when they look it up on the web. It is of importance, particular for financial companies, to get it right. A professionally drafted meta description is, in this regard, the first step towards the establishment of trust between your company and potential clients.

Relevant, World-Class Content

The importance of having world class content can never be overemphasized, particularly when it comes to finance companies.

  • Would you trust your money with a company whose website is full of bad grammar and spelling mistakes?
  • The answer is no. At a subconscious level, people judge the credibility of a company based on how it presents itself on its website.
  • Whatever else you might have done to attract leads, these won’t turn into conversions if your website is not professional looking.
  • Quality content lowers your bounce rate and, over time, increases your search engine ranking.
  • Use videos, pictures and testimonials to create professional looking posts. The last bit is or particular importance, due to the fact that people tend to trust more when they know that the company that they are dealing with has already produced results for their peers.

 Produce Content on a Regular Basis

Other than by having good quality content, another way of making sure that your site ranks high on search engines and produces the leads that you are looking for is to produce good quality content on a regular basis. If you have not already done so, add a blog to your company’s website.

  • Producing good quality, regular content gets you indexed more often by search engines.
  • That increases the likelihood of your site getting back-linked by other blogs and websites.
  • You are also likely to touch on a wide variety of content, and, by extension, on a lot more of what people who do online searches for financial service providers are looking for.

 Secure your Website

Perhaps not surprisingly, financial websites are the targets of a wide variety of attacks from people whose aim it is to get unlawfully gain access to information about their users.

  • It is important, therefore, for companies in the finance services sector set up secure protocols that are designed to protect their clients’ data. (Have SSL/TLS encryption).
  • Having TLS/SSL encryption not only increases the trust among visitors to a website, but also helps improve its SEO ranking.
  • Google has algorithms that are designed to boost the visibility of secured websites.

 Optimize your Website for Mobile Devices

This is not only an intuitive step, considering that more and more people are using their mobile devices to access the internet, but optimizing a website for mobile devices also helps boost its SEO ranking.

  • Google, as an example, give priority to websites that are optimized when it come to queries from mobile devices.

 Get a Presence on Social Media

Finance companies are advised to get a presence on social media, since this helps, not only in increasing their visibility, but also by generating search engine friendly back-links each time that a web page is liked by a visitor.

SEO Careers in Investment Banking

What is Investment banking?

Investment Banking involves the provision of financial advisory services to a variety of clients, including governments, individuals, corporations and other entities.

Investment Banks are involved in equity trading, securities underwriting and mergers and acquisitions

The rules that govern the activities of investment banks vary across the world. Depending on locality, they do, however, involve most or all of the following;

  • Security underwriting
  • Raising capital
  • Facilitating mergers and acquisitions
  • Equity trading
  • Retail and commercial banking

What is Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to the process by which the number of visitors to a website is maximized using various strategies that are designed to improve its ranking on search engines.

  • Search engines play a vital role in linking businesses with their customers. However, competition for dominance in this sector can be fierce. That is largely because most people never click beyond the first few search results, making the first page prime real estate for those who wish to see their companies generating more leads.

SEO Career Prospects in Investment Banking

SEO career prospects in investment banking are bright, and largely driven by the internet revolution, which has been propelling people more and more towards the conveniences of digital finance.

  • Nowadays, a well defined Search Engine Optimization strategy is often the difference between the success and failure of any business.
  • Investments banks, along with other companies in the financial services sector, have recognized this fact and adopted strategies that are meant to prepare them for the demands of the digital age.
  • One way through which they have been doing this has been by hiring in house SEO experts who are tasked with coming up with winning search engine optimization strategies.
  • Goldman Sachs, as an example, recently called for applications for the position of “Digital Marketing Manager, Search Engine Optimization & Paid Search” at the GSBank in Chicago.

Duties and Responsibilities of an Investment Banking SEO Specialist

A career as an SEO expert at an Investment Bank usually means that you will be responsible for its digital marketing strategy. This includes efforts to promote your employer on both paid and organic search rankings, as well as taking care of the bank’s social media marketing strategy.

SEO is all about crowds; attracting crowds and standing out from the crowd

  • You will thus be responsible for crafting, implementing, measuring and evaluating the bank’s online search engine optimization strategy.
  • The job also includes the regular production of original, powerful content as a way of improving the bank’s search engine ranking.
  • As an SEO expert, you will be asked to come up with keywords, phrases and articles that properly define the bank’s strategy and are able to attract more visitors to its website.
  • You will also be expected to use analytics tools to effectively analyze the results of your firm’s digital marketing efforts.
  • A Search Engine Optimization expert at an Investment Bank is also expected to come up with and present reports that clearly spell out the company’s SEO position and strategy.
  • It will be your responsibility to advice the bank on its digital trajectory, based on your assessment of SEO results.
  • Being an SEO manager at investment banks means that you will be working with a clearly defined set of targets that you have to meet as part of your contribution to the company’s overall growth.
  • You will be asked to come up with key performance indicators and benchmarks, against which your results will be compared.
  • At the end of the day, you will be asked to account for how much the bank’s search engine ranking improved over a given timeframe, and what this meant in terms of leads and conversions.
  • Your role is, in this regard, of paramount importance since you are responsible for attracting, converting and retaining new clients.

What Qualifications do I have to have?

SEO experts at most investment banks are expected to have at least Bachelor’s Degrees and over three years experience in a similar environment.

  • They are also expected to have an in-depth understanding of the digital marketing strategies that are of relevance in today’s world.
  • For paid searches, experience managing vendors is also a pre-requisite.
  • Having a strong background in statistics is also required, due to the fact that SEO experts will be required to rationalize the large amounts of data that are typical of digital marketing.


In house SEO specialists can expect to get paid an average of $40000 per year. This, of course, varies depending on one’s experience and qualifications.



Boost SEO Sales through Cold Calling Tips

There are more and more technological advancements by the day. Mobile usage is high and there are no indications of such things coming to an end. Businesses may want to get into digital domain and increase their marketing budgets, but on the other hand, consultants as well as agencies are still utilizing more “old-school” techniques.

These techniques are still used, not because they are fun, but simply work. Actually, there is no denying that cold calling works. It generates revenue for businesses of any size: individual consultants, small companies, and large companies.  You can overcome business sales challenges by cold calls.

So if you are looking to drum up business, in order to boost SEO sales through cold calling, here are some useful tips:

Computerize Your Data Collection

You may use a phone book or just Google various businesses and call then right away. However, this is not enough. You need to collect your lead or prospect data before you are set to make those calls.

Many different pieces of software are available to scrape data. These will help you avoid making searches every couple of minutes in order to call the next number. Thus you will save time and increase profit for digital marketing business.

Put the Script Aside and Be Genuine

Regardless of what the sales experts tell you, a script at times does more harm than good.  As a business owner, you ought to be knowledgeable enough about what you do as well as offer.  Therefore, you actually don’t have to read from a sheet of paper in front of you. Reading from a script may really sound unauthentic.

When sales trainers, teachers, experts, etc. advise people to use a script, it actually seems to make sense. In fact, some of them are awesome and practical in real life, not just in theory. However, the truth is that they will never be in a position to help you fine-tune your delivery so as to suit your personality, voice, as well as tone.

Call to Make Sales and Not Appointments

If you prefer to work locally, that is okay. You may call to set up an appointment if you really feel more confident to face the prospect other than speak on phone. However, calling for a sale is more preferable than having to meet the individual.

Some people feel that it is a good idea that when you make a call.  You ought to call to get the prospect interested, and then make an appointment. However, the trouble here is rather simple; that is merely adding another touching point so as to get a sale. It is not a must that sales have to be made during the initial call. In case you want to do cold calling effectively, you should ensure that your focus is on sales – not appointments. Once you get someone interested on the phone, you should avoid the setting up of appointments.

Make Sure You Don’t Lose Leads

You should have an efficient way to allow successful tracking of your leads, keep notes, set reminders about when you should call, and also visualize your relevant information.

Ensure That You Always Follow Up and Nurture Your Leads

All salespersons know that not all leads are actually ready to buy the moment you talk to them for the first time. They usually show interest but then want further information. Once they receive the information, they now come up with questions. After that, they want additional information and so begin researching. It is at this point that many companies lose business due to failure to direct their research.

 Cold calling can be daunting, but it gets clients today. You can call somebody today, plan a meeting tomorrow, and bag a new client the next day.


Cold calling can be described as making the first telephone call to a prospective customer, in a bid to sell goods or services. These days it can be referred to as calling at commercial premises or households in person. Cold calling is also termed as canvassing, telephone canvassing, telephone prospecting and ‘’door knocking” in the case of door-to-door selling to consumers.

Actually, cold calling is a daunting task owing to the various responses from prospects that range from simple anxieties to verbal abuse. However, it remains one of the most effective methods of sales lead generation and as such, it is not going anywhere anytime soon.

Basically, cold calling is the art of approaching a person in a professional, open and meaningful way, with a reasonable proposition. As a matter of fact, all great businesspersons have this ability, or else they could not have succeeded.

Salespersons must find prospects somewhere, and cold calling provides a handy method especially for those who don’t have connections or cannot afford other types of marketing. To succeed in cold calling, one has to develop thick skin since frequent rejections discourage a good number of those who try the technique.

Cold calling facilitates success, mainly because it focuses strongly on creativeness and action.  It is one of the best strategies that can be used for sales lead generation. It differs from other advertising techniques in that it puts you into direct contact with customers. With strategic cold call solutions, your business can go places.

The Benefits of Cold Calling

Cold calling offers four major benefits that are listed below:

Lead Generation – Cold calling is an amazing tool for lead generation. Those businesses that rely on inbound calls alone for their leads might realize that they are not sufficient to meet their goals.  You can’t always wait for business to come to you; sometimes you have to go out and get it for yourself.

Marketplace Education – Cold calling helps one to get a feel of what is going in the market. You can get important information on the present market place and also open up potential sales leads. Also, you can easily discern the reason why business is not coming to you by itself.  Cold calling helps you to know what people really need as they will let you know what they want. This way, you can get an insight into potential market trends plus the needs of your client base.

Business Visibility – With cold calling, you actually throw your business’ name into the public domain, and this tends to raise awareness of your presence and the goods or services you provide.  Perhaps one of the reasons why you are not receiving numerous inbound calls as you would wish is the simple fact that no one is aware of your existence.

Research – Research is crucial before any marketing campaign can be undertaken. It is necessary to know the names of the stock controllers, purchasing managers and top decision makers in businesses that you intend to call. Even though cold calling may not be popular with the people you will be calling, but by making those calls, you raise awareness, promote your business, and in due course improve your lead generation figures.

Why Should You Invest In SEOInvesting in SEO is mandatory if you want your business to grow. Unfortunately it may not be easy to find the right team that can help you in search engine optimization. However, if you are lucky to get a good SEO firm, it should help you enhance your ranking on search engines. This post looks at why you should actually invest more resources in SEO.

For starters, it is important to note that SEO is a powerful strategy many websites are employing to help generate traffic. SEO firms can help ideWhy Should You Invest In SEOntify sales generating keywords and make changes to your website content, pages images, structure and HTML code to enhance your ranking.

There are plenty of financial benefits of SEO. This is why you should spend some resources to help your customers find you easily. If you are in business and you want to move it to another level, it is necessary that you spent some time on search engine. You should not think about having a website that people cannot easily get.

SEO will help you compete nationally without necessarily coming up with a six figure budget. It will help your business grab a bigger market share. Local search engine optimization and mobile bandwidth will help your business do this. Also, the number of people doing searches is steadily increasing. This puts you in a very good position to make the public know the kind of products and services you offer. No customer will waste his time looking up for your business in the phone book. They will do it on their mobile devices. This is why you need to optimize your website to maximize returns from SEO.

To do this, the best place to start is creating content. Once the content has been created, it can be optimized before it is posted to your website and linked to social media. Amazon and Youtube will also help increase your visibility. They rank content just the same way Bing and Google do. If you are looking forward to appearing higher on these sites, it is mandatory that you optimize your content.

Note that your competitors are investing in SEO, which is why you need to follow suit if you want to compete with them on equal footing. Furthermore, investing in SEO gives you a chance to understand how it works and will help you perform other functions such as registering your site, providing search engine ranking, doing your Meta tag, back linking your website and more.

The benefits of investing in SEO are:

  1. It is economical marketing strategy in long run.
  2. It drives more users than any other online marketing methods.
  3. Local search engine optimization and marketing is driving up the retail market.
  4. Mobile devices are getting more bandwidth and internet speed with developing technology.
  5. Tangible Return on Investment.
  6. Brand recognition and awareness.

If you get a good team that can effectively affect your SEO, you will certainly start reaping the benefits of SEO. It may cost you a few thousand dollars especially if you are working with the right agency but this is going to payback in a few days to come. Research show that SEO is not going away any sooner and the financial benefits of SEO are immense. Meaning that any investment made in SEO is a long term investment whose benefits will be enjoyed for many years. If you want to grow your business, this is certainly the right thing to do at the moment.

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